Sonaecom choose devolo in-house powerline adapter

Aachen, April 17, 2007 Sonaecom, the Portuguese telecommunications company part of the Sonae Group, has decided on devolo dLAN Highspeed in house powerline adapters to provide their Clix SmarTV customers with IPTV in their homes. The dLAN adapters from devolo transport IPTV signals from the DSL modem to a TV set-top box via the household power circuit.

devolo AG, the leading European manufacturer of HomePlug® products, announced that it has been selected by Sonaecom to supply home networking solutions based on dLAN Highspeed for Sonaecom's Clix SmarTV offer. Launched in April 2006, Clix SmarTV was the first and is currently the only IPTV service offered in Portugal, which has over 3.6 million households. One of the greatest challenges for IPTV until now was distributing the signal to the different rooms in a house. There is only one network technology which offers the necessary performance and which requires no configuration at all by the end customer. These are demands that other network technologies such as WLAN cannot meet. Just as impracticable is the laborious and expensive installation of network cables. Clix has chosen the ideal and supremely cost-effective solution with devolo's dLAN Highspeed adapters. The devolo adapters provide secure data transfer over the in-house powerlines and deliver the IPTV signals to every room in the house. With gross data transfer rates of up to 85 Mbps, the dLAN Highspeed adapters provide sufficient speed for the smooth playback of IPTV television channels.

dLAN technologythe convenient alternative
Not only is the configuration of dLAN technology far simpler, it also offers superior range and better transmission quality to WLAN because walls and ceilings are no barrier to dLAN. Also there is no installation necessary whatsoever. Clix customers who put devolo dLAN Highspeed adapters into operation for the first time will enjoy a true plug-and-play experience.
"As one of Europe's leading suppliers of in-house powerline products, devolo was able to impress Clix with a corporate philosophy that promotes innovation, with high quality standards and years of experience. We vigorously pursued Clix because they are also a highly innovative company which is quick to offer its customers the very latest services", explains Heiko Harbers, CEO of devolo AG.

Future standard solution for in-house networking
The devolo adapters are based on HomePlug®, an international standard which is supported by companies such as Sharp, LG Electronics, Samsung, Intel and Motorola. By using high-quality hardware, dLAN products can fulfil all of the demands made of a modern, high-performance in-house backbone. "dLAN is advancing to become the backbone of in-house networking of the future. This is why we expect more and more telcos to choose devolo and dLAN for IPTV," adds Harbers.
Further information is available from:
www.devolo.com

Contact persons for the press:

devolo AG
Christoph Rösseler
Sonnenweg 11
52070 Aachen, Germany
Tel: +49(0)241-18279-64
Fax: : +49(0)241-18279-99
E-mail: presse@devolo.de

Clix
João Manuel Pinho
Media Relations
E-mail:joao.pinho@sonae.com
Tel: +351.210104201

About devolo AG

After its foundation in 2002, the Aachen, Germany-based devolo AG very quickly became the worldwide market leader for HomePlug-based home-networking solutions. HomePlug technology uses in-house electrical wiring for data transfer, the highest levels of security and a minimum of technical effort. As a specialist for home-networking solutions based on products developed in-house and of the highest quality, devolo was the first company to achieve success in the marketing of dLAN products. The product range now includes HomePlug adapters of the "dLAN" series, analogue modems and ISDN adapters, as well as powerful ADSL2+ modems and routers. Along with its headquarters in Aachen, Germany, devolo AG maintains sales offices throughout Western Europe including Lisbon, Portugal (info@devolo.pt) which started in 2007.

About Clix

Clix is the residential brand of Sonaecom, the sub-holding of the Sonae Group for the area of Telecommunications, Media and Software and Information Systems. The company plays an active role in the integrated management of the several business units that compose it, identifying and building on existing synergies and the company's growth potential. It is the first telco in Portugal to deploy a GB-ethernet core network for supporting ultra-broadband services such as IPTV.
Sonaecom operates in three main business areas: Mobile anda Fixed Telecommunications (Optimus, Novis and Clix), Media (Público) and Software and Information Systems (WeDo, Bizdirect, Saphety and Mainroad). Sonaecom's main goal is simple and ambitious: to become the leader in the supply of integrated telecom services in Portugal.
Sonaecom is currently one of the main communications traffic generators in Portugal. Its strategy of having its own national telecom infrastructure was born from the inherent need to guarantee the reliability and quality of its network, minimizing costs associated to traffic management. Visit the company's Web site at
http://www.sonaecom.pt.