Samsung Joins Leadership of HomePlug Powerline Alliance

Alliance Adds More Depth to Consumer Electronics Expertise

San Ramon, Calif. — January 5, 2005 — Driving the worldwide acceptance of high-speed networking over power lines, the HomePlug® Powerline Alliance today announced that Samsung has joined its Implementers' Forum Board of Directors. Samsung is expected to significantly contribute to HomePlug's efforts to simplify the "consumer experience" as it relates to networking, multi-media and rich content distribution within the evolving digital home.

A leader in communications, entertainment and electronic components, Samsung's addition to the Alliance's leadership is expected to have a vast impact on the advancement of home entertainment and networking as it pertains to HomePlug products and technology. As a member of the Implementers' Forum Board of Directors, Samsung will play a significant role in further shaping and proliferating HomePlug standards, products and initiatives.

The HomePlug Alliance has several focus areas: HomePlug 1.0 + AV (in-home connectivity, including digital home and consumer electronics applications); HomePlug BPL (to-the-home, Broadband-over-power line applications); and HomePlug Home Automation (command-and-control applications). Samsung's industry efforts intersect and complement each of these areas.

Samsung will play an instrumental role in making the home networking ecosystem a reality and provide unique and innovative usage models for consumers. Like several other members of the HomePlug Alliance, Samsung is a member of the DLNA: an industry association whose members work together to assure products and technologies have a robust and consistent user interface. This ultimately makes products easier to use for the mass consumer marketplace.

"Samsung understands the need to ensure the user interface is simple and intuitive as well as the value of strong QoS, which will contribute significantly to further the advancement of the HomePlug AV standard," said Matt Theall, president of the HomePlug Alliance and powerline initiative manager for Intel. "With that, we are proud to welcome one of the most progressive and innovative consumer electronics companies in the world to our board."

All interested parties are invited to join the HomePlug Powerline Alliance and contribute to the development of its specifications and broaden the growing list of applications. Companies interested in receiving information about the HomePlug Powerline Alliance are invited to contact Executive Director Rob Ranck (rranck@inventures.com) for details on membership and activities.

About the HomePlug Powerline Alliance:
The HomePlug Powerline Alliance, Inc. is an industry-led initiative established to create specifications for high-speed powerline home networking products and command & control applications within the home, and broadband access services to the home. The Alliance accelerates demand for HomePlug-enabled products and services worldwide through the sponsorship of market and user education programs. Membership in the Alliance has grown to include over 55 industry-leading companies. HomePlug Sponsor companies include Cisco (CSCO); Comcast (CMCSK); EarthLink (ELNK); GE Security, Inc., an affiliate of General Electric Co. (NYSE: GE); Intel Corporation (INTC); Motorola (MOT); RadioShack Corporation (RSH); Sharp Laboratories of America; and Sony (SNE). Contributor members include Arkados, Inc. a subsidiary of CDKNet.com, Inc. (OTCBB:CDKN); Conexant (CNXT); and Intellon Corporation. Additional information about the Alliance, including a complete listing of certified products, is available at http://www.homeplug.org.

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HomePlug is a registered trademark of the HomePlug Powerline Alliance, Inc. All other trademarks, trade names and service marks mentioned and/or used belong to their respective owners.