HomePlug Powerline Alliance Hits Key Milestones in 2010 and Demonstrates Industry Leading Technology at CES 2011

Powerline Technology Pavilion in South Hall Booth 20301

Las Vegas, Nev. - January 5, 2011 - The HomePlug® Powerline Alliance, the leading industry group promoting adoption of powerline home networking products, will be demonstrating its market-proven, broadband and smart energy powerline network technology at CES 2011 in Las Vegas (Booth No. 20301). HomePlug's theme is "Delivering Today, Defining Tomorrow," which reflects the wide adoption of HomePlug's current AV and Green PHY powerline technology and new and developing HomePlug AV2 technology that will define tomorrow's interoperable solutions.

The Alliance will be showcasing innovative products and technologies from multiple member companies at its powerline networking technology pavilion including:
Interoperable HDTV distribution
Home entertainment and whole-home audio systems
Smart energy demonstrations
Connectivity for other applications including over-the-top video, gaming, Internet access and security cameras

This marks the end of a very exciting and productive year for the Alliance, with a number of key milestones having taken place in 2010, including:
The addition of Broadcom Corporation, Duke Energy and STMicroelectronics to the board of directors
Completion of the Green PHY specification for Smart Grid/Smart Home applications
Key liaison agreements signed with the Multimedia over Coax Alliance (MoCA) and the Wi-Fi Alliance
Ratification of the IEEE 1901 powerline standard which uses HomePlug AV as a baseline technology
Completion of exhaustive international field trials and key technology advances for the next-generation HomePlug AV2 technology
Association of Home Appliance Manufacturers (AHAM) selecting HomePlug Green PHY as a leading communications protocol for connecting smart appliances in the home

"2010 saw great achievements for the Alliance with the ratification of the IEEE 1901 powerline standard and the completion of our Green PHY specification," said Rob Ranck, president of the HomePlug Powerline Alliance. "In 2011, we will continue to cement our place as the world market leader for powerline networking, with the completion of our next generation AV2 technology and the accelerating adoption of HomePlug broadband and smart energy technology worldwide."

The HomePlug technology family includes HomePlug AV, the solution for home broadband applications, HomePlug "Green PHY" (GP) targeting smart home and smart grid applications, and the forthcoming next-generation HomePlug AV2, which will deliver Gigabit-class performance while maintaining backwards interoperability with AV and GP devices. All three specifications are compliant with, and fully interoperable with, the IEEE 1901 powerline standard.

HomePlug devices account for more than 80 percent of the world's broadband powerline communications market and over 65 million devices have shipped to date. The alliance works with key stakeholders to ensure all of its specifications are designed to meet the requirements of IPTV service providers, power utilities, equipment and appliance manufacturers, consumer electronics and other important stakeholders. HomePlug operates the powerline networking industry's largest Compliance and Interoperability Certification Program to ensure true multi-vendor co-existence and interoperability. The program has certified more than 220 products and is now certifying IEEE 1901 products.

For more information on the HomePlug Powerline Alliance and the Alliance's presence at CES, please visit http://www.homeplug.org.

About the HomePlug® Powerline Alliance
Founded in 2000, the HomePlug Powerline Alliance, Inc. is an industry-led initiative with 65 member companies that creates specifications and certification logo programs for using the power lines for reliable home networking and Smart Grid applications. The Alliance accelerates worldwide adoption for HomePlug technology by collaborating with international standards organizations such as the IEEE and through market development and user education programs. Sponsor members include Atheros Communications (ATHR); Broadcom Corporation (BRCM); Cisco (CSCO); Comcast (CMCSK); Duke Energy (NYSE: DUK); GE Energy, an affiliate of General Electric Co. (NYSE: GE); Renesas Electronics Corporation (TSE: 6723); SPiDCOM Technologies; and STMicroelectronics (STM).
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HomePlug is a registered trademark of the HomePlug Powerline Alliance, Inc. All other trademarks, trade names and service marks mentioned and/or used belong to their respective owners.