Founder and CEO of The Diffusion Group, Michael Greeson, to Headline Session at HomePlug Powerline Technology Conference

The HomePlug Powerline Alliance Announces Complete Agenda for Annual Conference

San Ramon, Calif. October 5, 2007 The HomePlug® Powerline Alliance today announced that Michael Greeson, founder and CEO of The Diffusion Group (TDG), the nation's leading new media research consultancy, will headline a session titled, "2008: The Year the Industry's Best Kept Secret Is Revealed," at the 3rd Annual HomePlug Powerline Technology Conference. Following on the heels of the Alliance's recent announcement of three top-level keynote speakers participating in the conference Julian Day, chairman and CEO of RadioShack; Stephen Wildstrom, BusinessWeek Magazine's "Tech & You" columnist; and Martin Manniche, senior director of engineering at Linksys; a Division of Cisco Systems, Inc. Michael Greeson's presentation will provide insight into what lies ahead for the upcoming year in powerline communications. Additionally, Mr. Greeson will address the HomePlug members in a special meeting prior to the Technology Conference.

Since co-founding TDG in April 2004, Mr. Greeson has served as President and Principal Analyst, directing the research and consulting efforts of this "virtual think tank." Mr. Greeson has active consulting relationships with many of the world's most innovative technology, consumer electronic, and "new media" companies on subjects ranging from broadband-enabled media and "connected consumer" platform and services. Prior to founding TDG, Michael served as executive vice president of research and strategy for Parks Associates, directing the firm's primary and secondary research and initial strategic consulting efforts.

The Annual HomePlug Powerline Technology Conference will be held on October 11 and 12 at the Hyatt Regency Santa Clara in Santa Clara, California. The conference will feature expert speakers and panelists from multiple industries who will explain how their companies are employing HomePlug technology for use with consumer electronics, home networking, electric utility applications, and command and control applications. The complete agenda for the conference includes panels and sessions with representatives including:
2Wire, Ted Fagenson
3One Networks Inc., Oliver Ding
Actiontec, Brian Henrich
Arkados, Oleg Logvinov
BusinessWeek Magazine, Stephen Wildstrom
Corporate Systems Engineering, Steve Taylor
devolo AG, Werner Fehn and Michael Himmels
Duke Energy, Gary Stuebing
Electronics and Telecommunication Research Institute, Kwangil Lee
EchoStar Technologies, Will Beals
Gigle, Davin McAndrews
HiSilicon/Huawei, Paul Dixon
Idea Works, Dave Mathews
In-Stat, Joyce Putscher
Intel, Craig Cedros, Barry O'Mahony and Matthew Theall
Intellon, Jim Daugherty and Andy Melder
Linksys, Martin Manniche
MainNet, Oded Hadass
Netgear, Mark Gandler
Parks Associates, Michael Cai
Piper Jaffray, Jesse Pichel
Power PLUS, Ingo Schönberg
RadioShack, Julian Day and Pete Griffin
Russound, Michael Stein
SPiDCOM, Radomir Jovanovic
The Diffusion Group, Michael Greeson
United Power Line Council, Brett Kilbourne
Yitran, Avner Matmor
ZyXEL Communications, Chin-Ru Lin

"This year, the HomePlug Powerline Alliance has secured the strongest group of panels and speakers for our Technology Conference to date," said Matthew Theall from Intel Corporation, who also serves as president of the HomePlug Powerline Alliance. "The representatives from this wide variety of companies, analyst groups and media outlets will provide information of interest for everyone in attendance, as the speakers and panelists all bring unique knowledge from their various areas of expertise in the powerline communications industry."

The complete program for the Annual HomePlug Powerline Technology Conference can be found by visiting Those interested in attending the conference can register by visiting Early registration is encouraged as seating is limited. The conference fee is $899 for non-HomePlug members, with significant discounts to the Alliance's membership. Complimentary passes are available to pre-registered members of the press.

For additional information on the HomePlug Powerline Alliance or the Technology Conference, please visit,

About the HomePlug® Powerline Alliance:
The HomePlug Powerline Alliance, Inc. is an industry-led initiative established to create specifications for home high-speed powerline networking products and command & control among platforms within the home, and broadband access services to the home. The Alliance accelerates demand for HomePlug enabled products and services worldwide through the sponsorship of market and user education programs. Membership in the Alliance has grown to include more than 75 industry-leading companies. HomePlug Sponsor companies include Cisco (CSCO); Comcast (CMCSK); GE Security, Inc., an affiliate of General Electric Co. (NYSE: GE); Intel Corporation; LG Electronics (Korea Stock Exchange: 6657.KS); Motorola (MOT); RadioShack Corporation (RSH); Samsung Electronics Co., Ltd. (SSNGY.PK); Sharp Laboratories of America; TCL Group Holding Co., Ltd (TCL Group); and Texas Instruments Incorporated (NYSE:TXN) (TI). Contributor members include Arkados (OTCBB: AKDS); Conexant (CNXT); Corporate Systems Engineering; Gigle Semiconductor; Huawei Technologies Co., Ltd.; Intellon Corporation; and SPiDCOM Technologies. Additional information about the Alliance, including a complete listing of certified products, is available at


HomePlug is a registered trademark of the HomePlug Powerline Alliance, Inc. All other trademarks, trade names and service marks mentioned and/or used belong to their respective owners.